Latest posts by Alan Lam (see all)
- Guest Posting Opportunities: How to Find Your Target Audience Online - July 24, 2016
- The One Magic Tool That Persuades People to Buy - June 15, 2016
- How to Persuade Your Customers to Open Your Emails (Psychology Marketing Secrets) - May 27, 2016
Here’s a dirty little secret about guest posting that can help you get more clients this month.
You can learn what you need to know – simply by exploring the real reasons why people remain single.
Yes, just hear me out. I’ve got proof.
First, I’ll share a story.
Then I’ll help you find your target audience online using my step-by-step strategy.
Dating Gone Wrong
Picture one of your female friends who’s lined up 2 or 3 dates.
Then, one day, she calls you up.
“Yep, another idiot. You wouldn’t believe what he said to me.”
As a good friend, you give her a shoulder to cry on.
After you finish your call with her, immediately, it’s clear where she’s going wrong.
You think, “well, the last three guys you dated are guys you met on that sleazy dating site. You’re looking in the wrong places.“
So, the moral of the story is this:
Avoid places that don’t offer hope for your wants. Instead, focus on identifying the right places where the people you want to meet hang out.
Sounds simple, right?
The interesting thing is, when it comes to guest posting, some people also make the mistake of looking in the wrong places.
In fact, I recently came across someone who struggled to find where her audience hangs out online.
So, as promised, let me show you how to crack the code.
How to Find High-Quality Guest Blog Opportunities in Your Sleep
To find your online audience, use the following three-step strategy I’ve named as the “Footprints” Technique.
Simply find someone who regularly guest blogs in your industry and then backtrack the websites they’ve published on (or in other words -their online footprint).
Step #1: Think of Someone Who’s Guest Blogged In Your Niche
This part requires you to know your industry.
Think of someone who’s authoritative and likely to have posted on many sites.
Hint: Use Buzzsumo (free version) to do this.
Simply head over to buzzsumo.com and then type in your industry in the search box.
Next, click on the ‘influencers’ tab at the top of the page like so:
You should now see a list of authors in your niche in Buzzsumo’s result page.
2. Grab Their Image URL & Post In Google’s Images
In this step, select any author and follow the steps below.
[For the basis of step 2, I’m going to use Kristi Hines, a content writer as my example. I’m in online marketing, so I will target sites that attract business owners].
Next, copy the URL of their headshot and navigate your way over to Google Images.
Select the ‘images’ page, and then the camera icon.
Then, copy and paste your headshot URL link into the search box and hit search.
Google will then return a list of sites your chosen author has guest posted in.
3. Jot Down Your Guest Post Opportunities
This final part is easy.
Simply scroll through your results and cherry pick the sites you want to feature in.
As you can see, one single search has helped me identify three blogs that attracts business owners and where I could potentially feature in.
Insiders Note: Filter your guest post opportunities by difficulty level. If the site is well known, then you’ll need to build up your reputation before you have a chance to write for them.
For example, attempting to write for big publications like the “Huffington Post” or “Mashable,” without a track record of share-worthy articles is like driving with your eyes closed.
It’s never going to work.
The Bottom Line
Guest blogging is one of the most effective ways to reach your audience.
So use the “Footprints” Technique to identify where your audience hangs out.
By the end of this process, you’ll have at least 5 or 6 websites you can reach out to.
And the best part?
You don’t need to learn other techniques to find guest blogs.
Instead, focus on repeatedly finding these opportunities with the “Footprints” Technique – and getting people to know your brand.